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Founded in 2004, we at McNeill Designs have never considered ourselves an ordinary game development firm. In fact, we prefer to title ourselves a “Think Tank,” where creative ideas are allowed to run wild and innovation isn’t a request, but a requirement.
Now, they say that great minds think alike. However, at McNeill Designs we sometimes find just the opposite, due to the sheer number of revolutionary game, novelty, and product ideas generated by our 40+ team members.
In 2005 this creativity was put to the test when we brought our first product to market. As our flagship offering, the unique card game “You’ve Been Sentenced!™” now sets the tone for all future McNeill Designs’ endeavors. The result of thousands of man-hours in research, development, design and redesign, this game succeeds where others have failed, by making sentence forming an entertaining, challenging, fun, and easy-to-learn game.
So what will we think of next? As it turns out, we've thought of quite a lot. Several spin-off versions of “You’ve Been Sentenced! ™” are now underway with language translations versions, an educational color-coded version, and licensed specialty versions due to hit the market throughout 2006 - 2008. We have already launched our second game, “Twisted Fish” and are currently developing several other unique games and products for 2007. Stay tuned to the Future Games portion of this website for current updates.
Please meet our Board of Directors:
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Donald W. McNeill, Chairman and CEO:
Creator of the initial concept of the game You’ve been Sentenced! and founder of McNeill Designs. Don is a former top producer in commercial printing sales in the Northeast for over 20 years. A Graduate of West Virginia University (Political Science ’86). He is the chief motivator, play maker and visionary for the McNeill Designs for Brighter Minds Team. |
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Martin Uniacke, President:
Is a toy and game industry sales professional for over 20 years and the #1 rep for TY Inc. during the Beanie Baby craze, bringing specialized knowledge of the toy, game, and gift industries. He assesses and develops the market strategies, structure, pricing, sales and distribution plans for new product rollouts. Martin oversees all sales and financial operations. A Graduate of the University of Delaware, (BS: Business Administration/Marketing ’87.) |
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Rick Finkbeiner, Board of Directors, has over 30 years of general and financial management experience, the last 23 years in senior executive positions with several very high growth companies. Mr. Finkbeiner spent his first 12 years at Hallmark Cards. Since then he has held senior executive positions, primarily as CFO, for such high growth companies as Fox Photo, NordicTrack, Creative Computers and LeapFrog. He helped startup and grow uBid.com from pre-sales to a company that has sold over $1 billion in merchandise. Mr. Finkbeiner has a MS degree in applied mathematics from Michigan State University, an MBA from the University of Missouri and a CPA.
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Alan Levin, Board of Directors, is a pharmacy industry veteran and was formerly Chairman, President and DEO of Happy Harry’s, a leading regional drugstore chain of 76 stores with 2,700 employees. He previously served in the Delaware Department of Justice as a Deputy Attorney General and as Executive Assistant and counsel to United States Senator William V. Roth, Jr. Mr. Levin is a graduate of Tulane University and the Delaware Law School of Widener University.
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Brian Maggio, Board of Directors, has 16 years of experience in consumer product sales and marketing, to include being Director of Sales (Americas) for Cranium. Presently, he is a Principal at Revenew Sales and Market Development. Mr. Maggio received his degree from Notre Dame University.
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Sanford Sorkin, Board of Directors, is an expert in the computer software industry and is presently an instructor at Temple University where he is also the Chair of Computer Information Systems School Advisory Board. Mr. Sorkin received his degree from the University of Pennsylvania – The Wharton School.
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Lee Uniacke, Board of Directors, and brother to Martin Uniacke, has extensive experience in interactive media sales and online advertising. He is presently CRO and General Manager at Kongregate.com. He was formerly Vice President of Ad Sales for MTV Networks, Atom Entertainment. Prior to that held positions with Ziff Davis. Mr. Uniacke received his B.S. degree from the University of Delaware and his MBA from Temple University. |
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Please meet our Management Team |
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VP Public Relations Susan McNeill, an advertising copywriter, public relations professional, and freelance author for over 20 years, brings an in-depth knowledge of words to the ultimate word game. Her language experience continues to shape the formation of new specialty word decks. And her copywriting skills drive marketing communications materials, web site copy, and public relations. |
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Creative Director Nick Mitchell has over 30 years of creative management and strategic development in direct marketing and the collectibles business. As Creative Director for the Franklin Mint in its heyday, Mitchell managed global advertising development and execution for projects as diverse as collector dolls, die-cast cars, collector versions of chess sets and board games like Monopoly, high-end and costume jewelry, limited edition books and replicas of historical weapons like the Wyatt Earp hand-gun. For the Franklin Mint, Mitchell’s responsibilities also included Europe and the Pacific Rim markets. Since leaving the Mint, clients of Nick Mitchell & Associates have included Dallas Cowboys Cheerleaders, the Discovery Channel, the Philadelphia Orchestra, Time-Life, Matchbox Collectibles and Lenox, Inc. |
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An integral member of the creative team, Vice President Scott Gladfelter brings essential experience to McNeill Designs in the creation of marketing communications materials including brochures, sales literature, advertisements, and point-of-purchase materials. His exceptional talent has afforded him the opportunity to work with clients such as Bayer Environmental and DuPont. |
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Vice President Dave Crowe’s distinctive style makes him a leader within the McNeill Designs’ creative team. His insightful assessments and ability to approach a project from several perspectives are both crucial elements in the development of marketing strategy, product design, and marketing communications materials.
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Website Manager, Michele Welsh, brings creativity and technical expertise to the McNeill Designs team. Ms. Welsh has a 15 year career in graphic design, marketing communications and interactive media. Ms. Welsh is the Founder and President of SafetyTat, LLC Child Safety Tattoos "The Tat That Brings Kids Back". She is also the co-founder of a non-profit organization, My Sister's Circle, which is a mentoring program for academically-promising inner-city girls in Baltimore, MD. Ms. Welsh received her B.S. in Industrial Design from The Ohio State University. |
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Vice President, Advertising Michael Bellgren |
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Vice president of online gaming and CTO, Matthew Goldfarb, has had success in launching online entertainment projects including the MOD player and McNeil Design's You've Been Sentenced online game. His experience includes positions in both the financial and entertainment fields, employed as a member of the computer engineering department at Dow Jones as well as a Senior Engineer at IndiePix Films, a New York based independent online film distributor. Matthew is a graduate of Temple University's Computer Information Sciences program. |
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